AGA is taking another major step in solidifying its position in the Canadian market and showcasing its expanded service offering, which has grown significantly through recent acquisitions. The company is rolling out a revamped corporate website, designed to keep pace with its growth ambitions.
Don’t worry—if you are a current client, plan administrator, member, or broker with us, the portals you use will not be affected by this launch and will stay exactly the same. Your bookmarks will still be fully functional and accessible. The update we’re talking about today only impacts our main external page.
A More Dynamic, User-Friendly and Efficient Website!
Not only does the redesigned site feature concise, streamlined content, but it has also been enhanced with images and visual cues to make navigation a breeze for visitors.
It will also be much easier to find your way around! The site’s architecture, designed with the needs and habits of our target clientele in mind, follows an information hierarchy that prioritizes visitors’ interests and needs.
Search Engine Optimization (SEO) is essential in this equation and it cannot be underestimated. The page and content structure has been carefully designed to boost SEO—in other words, to ensure that people searching for information in our field can find AGA more easily on search engines.
First, an In-Depth Analysis
With the help of UX/UI specialists, AGA conducted a thorough analysis of visitor behaviour, examining page views, navigation paths, and time spent on each page. AGA also looked into the different entry points leading to the most visited pages.
This analysis, along with a keen eye on market web trends, was focused on enhancing the experience for all users: current and future clients, members, and external brokers.
Enhanced and Enriched Content
As expected, the group insurance plans section takes centre stage on the new website. Companies will discover exclusive products from AGA, tailored to their size/employee count, like ASSET 2-25, ELITE 5-49 and EVOLUTION 50-124. They will also discover the numerous advantages of joining a pool.
What’s more, the group benefits section now features two exciting new tabs: Distinctive Services and Complementary Products. Distinctive Services highlights AGA’s unique strengths, such as the AGA +PLUS service, the Cangaroo HR management and information system, and other aspects that set AGA apart in the employee benefits market.
The Complementary Products section showcases products that can be added to a group insurance plan to help attract and retain top talent, such as the Employee and Family Assistance Program (EFAP) AGA +PLUS Assistance and the virtual clinic.
The section on group retirement savings plans has also been completely revamped, taking into account the flagship products and expertise developed in this rapidly growing area of employee benefits.
Not to mention the blog, still rich in information and insights, the Careers section, updated in 2023, and the recently launched virtual assistant.
Check Us Out!
AGA’s new website aligns perfectly with our new brand promise: The best of people and technology. Take a moment to check out our brand-new website, and don’t hesitate to contact us if you have any questions or require further information!